In 1935, Kichizo Yoshida founded Yoshida & Co., Ltd. in Tokyo, Japan. The company is best known for its PORTER and LUGGAGE LABEL brands. The products are manufactured and distributed in Japan. Yoshida & Co. gained popularity in the 80s with simple purses, bags and backpacks. Above all, the PORTER brand attracts attention through collaborations with exclusive (fashion) brands - for example with limited editions for Sony and Apple. The goods are sold in their own stores in Tokyo and Osaka, and there are also partner dealers throughout Japan as well as in Hong Kong, Macau and Taiwan.
Collaborations by PORTERPORTER itself has become known worldwide, above all through cooperation with brands. In the last few years, an ASICS Tiger x PORTER GEL KAYANO TRAINER "THAT BLACK NYLON" and an adidas Originals x PORTER Stan Smith have been released.