PUMA is a brand with a great history that can look not just backwards but forwards as an innovator for modern our modern times. The story is often told of the initial founding of the Gebrüder Dassler Schuhfabrik by the two brothers Rudolf and Adolf Dassler in 1924. The brothers enjoyed success with this company at the Olympics first in Amsterdam, where most athletes wore Dassler spikes. Subsequently and most famously its shoes garnered much notoriety as Jesse Owens won four times gold at the 1936 Olympics in Berlin. However, following a disagreement the brothers went their separate ways and in 1948 Rudolf Dassler founded PUMA.
PUMA trainers always on trend Initial success for PUMA trainers was enjoyed throughout the 50s and 60s with a number of different football boots. Pelé won player of the tournament wearing PUMA trainers in the 1962 World Cup and in 1966 it was Eusebio who achieved the title at the World Cup in England wearing PUMA. PUMA has not lost its connection to football and still sponsors several top teams like Arsenal and Borussia Dortmund as well as players such as Sergio Agüero or Mario Balotelli. But the brand now has broken through into lifestyle fashion with, sponsoring the iconic star Rihanna, who wears PUMA trainers to show off her individuality.