The men behind the Rocawear brand is one of the most successful rappers of all time: Jay-Z. Founded in 1999, the company was created by Jay-Z and Damon Dash. The first collection of Rocawear was presented during the Hard Knock Life tour performed by Jay-Z, and was creatively showcased by having all the musicians and participants of the tour dressed only in clothes by the brand. This was seen by millions of people as Jay-Z played concerts in 40 cities across the United States. After such successful guerrilla advertising campaign the Rocawear brand became instantly famous.
Rocawear – trendsetters in street fashion Nowadays Rocawear is not just a clothing brand but a part of a lifestyle for many progressive people. Inspired by urban fashion, hip-hop culture and sports style, clothes by this brand are a universal solution for those who want their casual outfit to look trendy and hip. On KICKZ.com you can find a huge selection of the best hoodies, t-shirts, trousers and shorts produced by Rocawear. You can be sure that all the Rocawear products have the finest quality and will soon become your new wardrobe essentials. Have a look and let yourself be tempted!