The North Face demonstrates one thing better than almost any other brand: the love of being surrounded by nature. In 1966, Douglas Tompkins opened a shop in San Francisco selling equipment to mountain climbers. Tompkins himself was an enthusiastic sportsman and owner of a sports school in the mountains. Opening a shop in the city fitted his vision. After a few years, it became successful and the little shop became known as The North Face. The name highlights the fact that the north face of a mountain is usually the hardest to climb. The brand manufacturer still designs and develops high-performance outdoor clothing, equipment (e.g. tents, backpacks, etc.) and shoes today. Over time, its own products for outdoor sports were added to the range. Thanks to new technologies for textiles, The North Face became increasingly well known.