The KICKZ Timberland sale brings decades of history from the famous yellow boots at great prices. When Timberland boots were first launched in the 1970s, they were advertised as being hard-wearing, waterproof work boots. They were aimed at hard-working New Englanders who did tough jobs in poor weather, but soon they became a fashion sensation that no one expected.
Although everyone thought it was ridiculous, Timberland made the massive decision to emblazon their boots with external branding. This was at a stage before most main brands had even made it to America and was at first deemed a decision that would put customers off. That was not the case. In fact, this was the real start to one of the world’s most recognisable shoes.
The look spread through Asia and Europe but always held its place for the workers of the US. Throughout the 90s, the boots took an unexpected journey into hip-hop, a legacy that can still be seen on the feet of the likes of Jay-Z and Kanye West. Whatever the reason, Timberland boots went from being a worker’s staple to being one of the biggest and most unlikely fashion items of the last 50 years.
