The story of Timberland starts in Boston in 1952 when Nathan Swartz bought a half interest in the Abington Shoe Company. But it was not until 1978 that the company was renamed to the Timberland Company. The name was taken from the first guaranteed waterproof boot the company brought out in 1973, which was so successful it was decided to change the company’s name. Timberland boots were not all the company had in mind. Already in the late 1970s the brand also manufactured its first hand sewn casual shoe and its first boat shoe.
Timberland boots – the gold standard
From the 1980s Timberland started to expand its operations internationally to become a huge brand with global recognition. Though they were first celebrated for their waterproof innovation, Timberland boots are now an absolute fashion must-have with stars from Kanye West to David Beckham sporting these shoes. The desert coloured Timberland boots are instantly recognisable and can be worn by anyone of any age. What’s more, Timberland is an environmentally conscious brand and its active fight against climate change has pushed it to even greater heights. Now Timberland boots are even made using 50% PET recycled plastic. So simultaneously become fashion and environmentally conscious with this classic footwear.
