Under Armour is a leading U.S. sportswear brand that specialises in functional sports clothing, sports accessories and shoes. Kevin Plank, a former football player at the University of Maryland, wanted to make life easier for his team. He exchanged the heavy and sweat producing cotton shirts from his team, for lightweight, breathable synthetic fiber shirts. His self-developed compression shirts quickly became famous, and Plank was soon selling them across campus. What started in 1996 as a self-serving idea, revolutionised the market for functional sportswear before long.
Under Armour - Gear that makes you better Under Armour creates for performance-oriented athletes, both professional and recreational. Under Armour develops simple essential gear, with extremely high quality, focusing on materials and workmanship. In addition, the label scores with an excellent price-performance ratio. In the beginning, Plank sold his functional underwear from his Grandma’s basement in Washington D.C. Today’s headquarters in Baltimore offers considerably more space, and serves as a testament to how much has been achieved. Under Armour now produces base layer, fleece jackets, shirts, sweats, hoodies, track jackets and team trainers, and shows no signs of slowing down anytime soon.