One of the most noteworthy newcomers into sportswear over the past 20 years has been Under Armour. The brand, founded in 1996 by Kevin Plank in Baltimore, Maryland, has jumped from milestone to milestone and in the process has become a household name all over the world in sports as diverse as football, basketball, tennis, skiing, and boxing to name but a few. The concept behind Under Armour trainers and clothing was to create apparel that reacted to the athlete in a dynamic way. Using microfibers Plank was able to create designs that would keep the wearer cool, dry and light. Later the brand developed sportswear to deal with other conditions such as keeping the athlete warm.
Trainers built from the latest materials
10 years after the company’s inception, Under Armour trainers first came to the market. Initially it started selling American Football boots, then quickly expanded out into baseball and many other sports. Under Armour trainers are built with its innovative HEATGEAR® technology, allowing for light, breathable shoes, built for performance. If you see a pair of Under Armour trainers, you will know straight away. They are characterised by vibrant bright colours and bold designs that will keep you ahead, whatever the sport.
