In 1966 Jim van Doren, Gordy Lee and Serge D''Elia founded the Van Doren Rubber Company. In a shop next to the factory they sold the Hi-Top (also Sk8-Hi). It was the first sneaker which was made specifically for skateboarding. Ten years later they rolled out the Hi-Top in two colors (red-blue) for the first time. The shoe was designed by skateboard-legends Stacy Peralta and Tony Alva. Since then the rise of Vans was unstoppable. To this day Vans are not only an integral part of the skateboarding-scene. A lot of bands like Bad Religion or The Hives are also crazy about Vans.