Tracing Volcom's origin, we find ourselves in the early 90s, in a time when snowboarding and skateboarding was looked down upon and the U.S. was in a recession with riots in LA and the Gulf War breaking out. Change was in the air and the two snowboard, skate and surf fanatics Richard Woolcott and Tucker Hall felt this so intensely as never before. Stuck in their jobs they were barely able to follow their passion. Based on the displeasure to accept the supression of the established ways, they decided to bring a clothing company into being that represents their favorite sports and the core idea „Youth Against Establishment“. With an initial $5,000 from Richard's dad, they started the process. First came the name, then came the stone and Volcom was born.
Volcom – Youth Against establishment
Ever since the Volcom Stone has spread slowly across the world. The company has matured internally but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art, music, films, athletes and clothing. The clothing strikes through a combination of fashion and function and unites great quality and high comfort. Volcom's designs are made for anybody who pursues the lifestyle of a skater, surfer or snowboarder and are made to enforce the ability to act it out.