Jordan had a point – Man was not meant to fly. This was the claim of the advertising video for the legendary Air Jordan 1. And yet there was one man who apparently broke this original law again and again: Michael Jordan. The story of the shoe with the silhouette of the best basketball player of all time as its logo, Air Jordan, is one that teaches us never to be defeated by resistance.
The rest is history. Only seldom did a name like Jordan have such an impact on the sports world to be developed into a world brand. And the brand offers much more than just sneakers. Jordan's collection includes athletic, functional styles, consisting of shoes, jackets, hoodies, shirts and accessories – and always with the Jordan himself as the trademark. Since the early 90s, the name Jordan has attracted attention, specifically in the streetwear and music scene. Hip-hop stars such as Jay-Z, Travis Scott or Drake, who also like to display their favourite style in music videos or in public, have turned out to be convinced fans of the Jordan brand.
Jordan was the only basketball brand worldwide to enter into a cooperation with a football club in 2018, thus confirming its position in the industry. The players of the French first league club Paris Saint Germain, led by superstars Neymar, Edinson Cavani and Kylian Mbappé, are now wearing the Jordan logo on their chest in the Champions League.