Man was not meant to fly. This was the claim of the promotional video for the legendary Air Jordan 1. And yet there was one man who apparently broke this primordial law again and again: Michael Jordan. The story of the shoe, with the silhouette of the greatest basketball player of all time as its logo, is one that teaches us to never let opposition get us down.
The rest is history. Only rarely did a name in the sports world strike such a chord and develop into a world brand like Jordan. And the brand has long been able to do much more than just sneakers. The collection of Jordan includes sporty functional styles, consisting of shoes, jackets, hoodies, shirts and accessories - always with the Jumpman as a trademark. Attention attracts the name Jordan since the early 90s, especially in the streetwear and music scene. As convinced fans of the brand, hip-hop greats such as Jay-Z, Travis Scott or Drake often come out, who also like to show their favorite style in music videos or otherwise present it publicly..
In 2018, Jordan became the only basketball brand in the world to enter into a cooperation with a soccer club, thereby confirming its position in the industry. The players of the French first division club Paris Saint Germain around the superstars Neymar, Edinson Cavani and Kylian Mbappé run in the Champions League from now on with the Jordan logo on the chest..