Ruthless, rough but likewise beautiful and stunning. Full of extreme conditions but still starting point for demanding adventures. The duality of northern nature is not only represented in the identity of Napapijri but also in the landscape of Norway, Europe's most northern country. No surprise that the Norwegian flag is represented on big parts of the outdoor-brand's apparel. The name Napapijri is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, expresses the North and South Poles in graphic form.
Napapijri – celebrating the outdoor spirit
The brand's starting point was in 1987 in the shadow of Europe's highest peak, the Monte Bianco. An Italian manufacturer of travel bags introduced a new sensibility to outdoor apparel by combining innovative materials with close attention to style. Ever since, Napapijri represents every adventurers outdoor spirit and willingness to experience the unknown journeys of life.