When it comes to basketball, there is no way around Nike – the brand with the Swoosh belongs to the game like dunks, three-pointers and cross-overs. Whether in the NBA, European leagues or your neighborhood streetball court – the world’s largest manufacturer of sports equipment is a staple in all things basketball since the 1980s.
The Nike „Blazer“, released in 1973, was the company’s first sneaker designed specifically for basketball. While the shoe was very functional for its time and was worn by NBA scoring machine George „Iceman“ Gervin, Nike still was not able to step out of other sports companies’ shadows. Following models of the early 80s, like the now legendary „Air Force 1“ and „Dunk“ also did not manage the success the company had hoped for. That all changed when in 1984/85 Michael Jordan decided to conquer the NBA and the shoe game with Nike. While the „Blazer“ was Nike’s way of politely knocking on the door of the basketball-sneaker world, they blew it out of its frame with the success of „His Airness“ and the „Air Jordan 1“.
Nike is the frontrunner in basketball
Ever since then Nike changed the game of basketball. The triumph of the AJ1 was not only the birth of the iconic „Air Jordan“ - dynasty. It also paved the way for a variety of shoe lines like the Flight, Hyperdunk, Air Max and Foamposites. Today about 60 percent of the NBA’s players rock the Swoosh. Among them are some of the biggest names of the game: From Sir Charles Barkley in the 90s, Kevin Garnett and Kobe Bryant in the 2000s, to Lebron James and Kevin Durant today – the superstars of the NBA achieve mindblowing feats wearing their signature Nike sneakers.
Nike not only specializes in shoes though. These days ballers can dress up in perfomance sportswear bearing the Swoosh from t-shirts to hoodies, sweat pants, shorts, sweat bands and socks. Wearing Nike you can be sure that while playing your next game not only will you be outfitted in highly functional and valuable gear – you will also look pretty damn good wetting jumpers from all over the court.
Nike & Kickz since 93 … til infinity
Its fashionable and technologically flawless sneakers have made Nike the world’s leading basketball-shoe company. KICKZ knows who the king of the sneaker-game is as well: Since launching the company in 1993 we provide you with the best selection of Nike sneakers to this day. As one of only a few online-stores in Europe we supply sneakerheads with limited edition signature sneakers of superstars like Kobe, Lebron and Kevin Durant. So if you are looking for your exclusive Nike sneaker, look no further than the place basketball calls home: KICKZ.