The Air Jordan Future is a Jumpman silhouette that closely resembles one of the most popular Js ever released. Pairing the legendary court-classic Air Jordan XI with an all-new upper, the brand from Portland created a fresh basketball-inspired sneaker for the street. First hitting the shelves in 2014, the Air Jordan Future celebrates its revival in 2018.
None other than Sweezy was selected for this year’s European campaign of the Air Jordan Future campaign. Born in Kenya, Sweezy had to leave his home with his mother at a young age. Destination: Berlin. Once there, basketball was the only way for the Berlin Creative to get in touch with new people and build his very own community. One big bball fam.
The Berlin Baller has always identified himself with the Jordan brand. "Everyone small kid who starts to play basketball takes a look at the best - the best is Michael Jordan. He was and always will be. "At the age of 10, he received his first pair of Jordan. Since then, many retros have been added to his collection.
For the current campaign shoot of the Air Jordan Future, Sweezy was selected to be an inspiration to kids and teach them how to wear the sneaker on the street. Streetstyle is no easy business after all. Just like his community in Berlin, the Jordan family is a strong and exclusive community of like-minded people as well – united by the love of Jordan Retros. Even though the Air Jordan Future initially dodges out of the Retro line - unusual, different, futuristic - it's a game changer in the world of sneakers. Just like Michael Jordan in the basketball universe. Officially Sweezy approved.
Paying tribute to the symbiotic relationship between the court and the street, the Air Jordan Future blends one of the brand’s most iconic designs with a one-piece woven upper to create an entirely new look.
The result: audacious. Designed to provoke the continued evolution of Jordan Brand‘s off-court lineup, the Air Jordan Future featues a rather minimalistic approach with a sock-like woven upper for maximum comfort, but adds an asymmetrical lacing across the top of the foot that will turn heads around.
The favorite part of every sneakerhead is the shoe‘s sole unit borrowed from the all-time fav Air Jordan XI. Appreciation for greatness. With a carbon fiber plate and full-length air outsole, the Future offers lightweight cushioning for the street.