The Air Max Zero was originally designed in 1985 as a prototyp for the Air Max 1, but was only released in 2015. Therefore the father of the AM1 is really younger than its offspring. Equipped with the latest technologies and materials it is still somewhat of an insider tip because of its young age.
Sneaker History was made when the Air Max 1 appeared in 1987. Designed by legendary shoe visionary Tinker Hatfield the AM1 is still one of the most popular sneakers outthere. The classic silhouette seems to be immortal and is being expanded with a few new models every month. To the next 30 years!
Sometimes it needs to be simple and plain. Especially when it comes to sneakers the classic, straightforward look is still very much in demand. For that there are the Essential colorways which distinguish themselves with modest colorways that go with almost every outfit. Because of the huge selection there is an infinite amount of possibilities.
Basketball players need maximum cushioning, imagine that. But we don't want it to feel like a brick and it's supposed to look nice, too. For decades NBA professionals choose footwear with max air cushioning. Scottie Pippen and Charles Barkley knew what they were doing from the very beginning.
Crazy color combos are not the only way to distinguish oneself in the mishmash of the sneaker world anymore. Today the material has become just as important. Flyknit, Ultra or Jacquard refine the value of every shoe and on top of that enhance the comfort level multiple times.
Air Max 93, 95, 97, 98 and the beloved 180 - in the 90s, Nike spoiled us with the most beautiful Air Max silhouettes. The oldschool vibes of these pairs make every sneakerhead’s heart beat faster. Even after 20 years, the models are a must-have in the sneaker scene and every release is highly anticipated.
Tavas, Thea, Command... Despite their modern silhouette the "new" AM models also carry the original Air Max soul deep within them. Max cushioning provided by the big air unit in the heel, unmatched suitability for daily use and an epic selection of colorways made these sneakers bestsellers for years.
Not only the Retro models are highly coveted. In the last years, Nike has launched superb silhouettes. Especially the Nike Air Max 270, which released this year, is a stroke of genius. 32 mm of Air make the 270 the Air Max with the biggest Air unit - yet! This sneaker surely moves the legacy forward!