The Vans brand was founded in 1966 by Paul Van Doren, his family, and three business partners in Anaheim, California. Originally known as The Van Doren Rubber Company, the company specialized in manufacturing skate shoes. The shoes were sold directly to customers, which helped them quickly understand and respond to consumer needs. The iconic Vans #44 Deck Shoe, now known as the Authentic, became instantly popular among skateboarders in Southern California, laying the groundwork for the brand's success. With a close connection to skateboarding and later to surf, BMX, and punk culture, Vans steadily grew and developed into a globally recognized brand for sports and casual shoes.
With its rich history and outstanding sense of trends, the Californian label is still synonymous with authentic streetwear today. Originally known as a skate brand, Vans quickly gained recognition in California's 1970s skateboard community as the shoes were ideal for skaters due to their robust construction and slip-resistant soles. In the 80s and 90s, the brand expanded beyond the skate scene and became a staple of streetwear, worn by musicians, artists, and youth embracing an alternative lifestyle. Today, Vans represents not just shoes but also creative expression and the connection between music, art, and sports in streetwear culture.
Vans offers an impressive variety of shoe models that cater to both classic and modern styles. Among the most well-known models is the Vans Authentic, which was the first shoe released by the brand and is characterized by its simple design and versatility. The Era, developed in collaboration with skateboarders, offers additional padding for more comfort. The Old Skool, the first Vans shoe with the iconic side stripe, has become a staple of streetwear. The Sk8-Hi, on the other hand, provides additional ankle protection with its high shaft and is particularly popular among skaters.
The famous "Off The Wall" tagline comes from the skate scene of the 1970s. Back then, the expression was used to describe the moment when a skater would jump off the wall of an empty swimming pool with their board. This original connection to skate culture significantly contributed to the authenticity and popularity of the brand.
In the KICKZ online shop, you'll find a wide selection of Vans products for men, women, and children. Whether it's the classic slip-ons that every shoe collection must have, or trendy high-tops, Vans has the right model for every preference and individual style. Vans not only offers high-quality and comfortable clothing and shoes, but also brings a piece of California skate history to your outfit. So, what are you waiting for? Discover the diversity of this impressive brand now at the KICKZ online shop!