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Nike Air Max 1 - air technology on full display

In 1987, the Nike Air Max 1 was the first shoe by Nike that put the Nike Air Technology on full display. Before the Air Max 1, the air pocket was hidden within the heel of the shoe as it was believed that displaying it would probably scare people off. However, when the shoe’s designers bravely displayed the Nike Air technology in the heel, people embraced the change.

People started seeing the Air Max 1 as being a revolution in fashion that changed the image of streetwear forever but the tech that was on display had been hidden in Nike trainers since 1978. It took the genius of designers like Tinker Hatfield to unlock the potential of Nike as a fashion icon and that’s exactly what he did with the Nike Air Max 1.

To go with its controversial appearance, the inspiration of the Nike Air Max 1 came from an unusual muse, The Centre Pompidou in Paris. As a trained architect, it seemed natural for Hatfield to get stimulation from architecture; the ‘inside-out’ style of the building uniquely spoke out to Hatfield whereas others may have drawn nothing from it. The revelation pushed the ex-architect past opposition to the idea and helped the shoe grow to the fame it has today.
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Nike Air Max 1

The Nike Air Max 1 is one of the most well-known shoes to be created by Nike, but did you know:

- the Air Max 1 was the first time that Nike Air tech was made visible through a window into the heel?

- the tech inside the heel was first invented around 10 years before anyone had the idea to put it on display?

- the shoe was based on an ‘inside-out’ designed building in Paris?

Nike Air Max 1 at KICKZ

nike AIR MAX 1 (GS) BLACK/VIVID PINK-WHITE
nike
AIR MAX 1 (GS)
£ 73.95 £ 36.99
nike AIR MAX 1 (GS) black/white
nike
AIR MAX 1 (GS)
£ 73.95 £ 47.99
nike AIR MAX 1 (GS) black/grey/white
nike
AIR MAX 1 (GS)
£ 73.95 £ 36.99
nike AIR MAX 1 (GS) grey/volt
nike
AIR MAX 1 (GS)
£ 73.95 £ 36.99
nike WMNS AIR MAX 1 ESSENTIAL WLF GRY/TM RD-TTL ORNG-SMMT WH
nike
WMNS AIR MAX 1 ESSENTIAL
£ 105.95 £ 52.99
nike WMNS AIR MAX 1 ESSENTIAL bonewhite/grey
nike
WMNS AIR MAX 1 ESSENTIAL
£ 105.95 £ 52.99
nike AIR MAX 1 ULTRA MOIRE MTLC COOL GREY/GYM RED-WHITE
nike
AIR MAX 1 ULTRA MOIRE
£ 112.95 £ 56.99
nike AIR MAX 1 ULTRA MOIRE BLACK/BLACK-SUMMIT WHITE
nike
AIR MAX 1 ULTRA MOIRE
£ 112.95 £ 73.99
nike AIR MAX 1 ULTRA MOIRE TERRA RED/TERRA RED-WHITE
nike
AIR MAX 1 ULTRA MOIRE
£ 112.95 £ 73.99
nike WMNS AIR MAX 1 ULTRA ESSENTIALS sail/red
nike
WMNS AIR MAX 1 ULTRA ESSENTIALS
£ 105.95 £ 52.99
nike WMNS AIR MAX 1 ULTRA JCRD fuchsia/white
nike
WMNS AIR MAX 1 ULTRA JCRD
£ 116.95 £ 58.99
nike WMNS AIR MAX 1 ULTRA JCRD pink/black
nike
WMNS AIR MAX 1 ULTRA JCRD
£ 116.95 £ 58.99
nike WMNS AIR MAX 1 ULTRA ESSENTIALS platinum
nike
WMNS AIR MAX 1 ULTRA ESSENTIALS
£ 105.95 £ 52.99
nike WMNS AIR MAX 1 ULTRA MOIRE BRGD BL/BRGD BL-SQDRN BL-PR PL
nike
WMNS AIR MAX 1 ULTRA MOIRE
£ 112.95 £ 56.99
nike W AIR MAX 1 ULTRA ESSENTIALS BLACK/BLACK-WLF GRY-MTLLC SLVR
nike
W AIR MAX 1 ULTRA ESSENTIALS
£ 105.95 £ 52.99
nike W AIR MAX 1 ULTRA ESSENTIALS GYM RED/GYM RED-BLACK-SAIL
nike
W AIR MAX 1 ULTRA ESSENTIALS
£ 105.95 £ 52.99
nike W AIR MAX 1 ULTRA ESSENTIALS FIBERGLASS/FIBERGLASS-WHITE
nike
W AIR MAX 1 ULTRA ESSENTIALS
£ 109.95 £ 70.99
nike AIR MAX 1 ULTRA ESSENTIAL WHITE/ANTHRACITE-OLV FLAK-WHT
nike
AIR MAX 1 ULTRA ESSENTIAL
£ 109.95 £ 76.99
nike AIR MAX 1 ULTRA ESSENTIAL WHITE/WHITE-PURE PLATINUM
nike
AIR MAX 1 ULTRA ESSENTIAL
£ 109.95 £ 76.99
nike AIR MAX 1 ULTRA ESSENTIAL PURE PLATINUM/GYM RED-BLACK-WHITE
nike
AIR MAX 1 ULTRA ESSENTIAL
£ 109.95 £ 76.99
nike AIR MAX 1 ULTRA ESSENTIAL WHITE/WHITE-PR PLATINUM-RCR BL
nike
AIR MAX 1 ULTRA ESSENTIAL
£ 109.95 £ 70.99
nike AIR MAX 1 ULTRA SE ACTION RED/BLACK-ACTN RED-WHT
nike
AIR MAX 1 ULTRA SE
£ 116.95 £ 81.99
nike AIR MAX 1 ULTRA SE WOLF GREY/COOL GREY-WHITE
nike
AIR MAX 1 ULTRA SE
£ 116.95 £ 81.99
nike W AIR MAX 1 ULTRA FLYKNIT PHOTO BLUE/DEEP ROYAL BLUE
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike W AIR MAX 1 ULTRA FLYKNIT BRGHT CRMSN/WHITE-UNVRSTY RD-B
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike W AIR MAX 1 ULTRA FLYKNIT DRK OBSDN/WHITE-RCR BL-PHT BL
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike W AIR MAX 1 ULTRA FLYKNIT OLIVE FLAK/BLACK-GAME ROYAL
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 136.95 £ 95.99
nike W AIR MAX 1 ULTRA FLYKNIT VLTG GREEN/WHITE-LCD GRN-R TL
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike W AIR MAX 1 ULTRA FLYKNIT VOLT/WHITE-ELECTRIC GREEN
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 136.95 £ 95.99
nike W AIR MAX 1 ULTRA FLYKNIT WHITE/UNIVERSITY RED-PR PLTNM
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike AIR MAX 1 ULTRA FLYKNIT BRIGHT CRIMSON/WHT-UNVRSTY RD
nike
AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike AIR MAX 1 ULTRA FLYKNIT DRK OBSDN/WHITE-RCR BL-PHT BL
nike
AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike AIR MAX 1 ULTRA FLYKNIT GRAND PURPLE/TEAM RED-DEEP BURGUNDY
nike
AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike AIR MAX 1 ULTRA FLYKNIT VOLT/WHITE-ELECTRIC GREEN
nike
AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike AIR MAX 1 ULTRA FLYKNIT VOLTAGE GREEN/WHITE-LCD GREEN
nike
AIR MAX 1 ULTRA FLYKNIT
£ 124.95 £ 87.99
nike W AIR MAX 1 ULTRA PRM JCRD MTLC HEMATITE/BLACK-DARK GREY
nike
W AIR MAX 1 ULTRA PRM JCRD
£ 113.95 £ 77.99
nike W AIR MAX 1 ULTRA PRM JCRD MTLC MAHOGANY/NIGHT MAROON-DARK CAYENNE
nike
W AIR MAX 1 ULTRA PRM JCRD
£ 113.95 £ 77.99
nike WMNS AIR MAX 1 ULTRA SE BLACK/BLACK-MTLC HEMATITE-SUMMIT WHITE
nike
WMNS AIR MAX 1 ULTRA SE
£ 113.95 £ 77.99
nike AIR MAX 1 PREMIUM SE WOLF GREY/COOL GREY-ANTHRACITE
nike
AIR MAX 1 PREMIUM SE
£ 109.95 £ 76.99
nike AIR MAX 1 ULTRA SE PRM BLACK/MTLC HEMATITE-BLACK
nike
AIR MAX 1 ULTRA SE PRM
£ 124.95 £ 87.99
nike AIR MAX 2 UPTEMPO QS BLACK/BLACK-WHITE
nike
AIR MAX 2 UPTEMPO QS
£ 109.95 £ 76.99
nike AIR MAX 2 UPTEMPO QS URBAN HAZE/URBAN HAZE-SAIL
nike
AIR MAX 2 UPTEMPO QS
£ 109.95 £ 76.99
nike AIR MAX INFURIATE LOW BLACK/BLACK-ANTHRACITE-DARK GREY
nike
AIR MAX INFURIATE LOW
£ 62.95 £ 50.99
nike AIR MAX 1 ULTRA 2.0 FLYKNIT OCEAN FOG/OCEAN FOG-MICA BLUE-BLACK
nike
AIR MAX 1 ULTRA 2.0 FLYKNIT
£ 124.95 £ 93.99
nike AIR MAX 1 ULTRA 2.0 FLYKNIT UNIVERSITY RED/BLACK-UNIVERSITY RED
nike
AIR MAX 1 ULTRA 2.0 FLYKNIT
£ 124.95 £ 93.99
nike W AIR MAX 1 ULTRA 2.0 FK MTLC BLACK/BLACK-MTLC GOLD STAR-FLAT OPAL
nike
W AIR MAX 1 ULTRA 2.0 FK MTLC
£ 139.95 £ 81.99
nike AIR MAX 1 ULTRA 2.0 TXT BLUE GREY/BLUE GREY-LT ARMORY BLUE
nike
AIR MAX 1 ULTRA 2.0 TXT
£ 109.95
nike AIR MAX 1 ULTRA 2.0 TXT ARMORY NAVY/ARMORY NAVY-SAIL-FRESH MINT
nike
AIR MAX 1 ULTRA 2.0 TXT
£ 109.95 £ 81.99
nike AIR MAX 1 ULTRA 2.0 TXT DARK GREY/DARK GREY-ANTHRACITE-SAIL
nike
AIR MAX 1 ULTRA 2.0 TXT
£ 109.95
nike AIR MAX 1 ULTRA 2.0 TXT LIGHT BONE/LIGHT BONE-SAIL-SAIL
nike
AIR MAX 1 ULTRA 2.0 TXT
£ 109.95 £ 81.99
nike Air Max 1 Ultra 2.0 LE WHITE/UNIVERSITY RED-NEUTRAL GREY-BLACK
nike
Air Max 1 Ultra 2.0 LE
£ 121.95 £ 81.99
nike W Air Max 1 Ultra 2.0 SE WHITE/UNIVERSITY RED-NEUTRAL GREY-BLACK
nike
W Air Max 1 Ultra 2.0 SE
£ 121.95 £ 81.99
nike WMNS AIR MAX 1 PRINT red/yellow
nike
WMNS AIR MAX 1 PRINT
£ 109.95 £ 54.99