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Nike Air Max 1 - air technology on full display

In 1987, the Nike Air Max 1 was the first shoe by Nike that put the Nike Air Technology on full display. Before the Air Max 1, the air pocket was hidden within the heel of the shoe as it was believed that displaying it would probably scare people off. However, when the shoe’s designers bravely displayed the Nike Air technology in the heel, people embraced the change.

People started seeing the Air Max 1 as being a revolution in fashion that changed the image of streetwear forever but the tech that was on display had been hidden in Nike trainers since 1978. It took the genius of designers like Tinker Hatfield to unlock the potential of Nike as a fashion icon and that’s exactly what he did with the Nike Air Max 1.

To go with its controversial appearance, the inspiration of the Nike Air Max 1 came from an unusual muse, The Centre Pompidou in Paris. As a trained architect, it seemed natural for Hatfield to get stimulation from architecture; the ‘inside-out’ style of the building uniquely spoke out to Hatfield whereas others may have drawn nothing from it. The revelation pushed the ex-architect past opposition to the idea and helped the shoe grow to the fame it has today.
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Nike Air Max 1

The Nike Air Max 1 is one of the most well-known shoes to be created by Nike, but did you know:

- the Air Max 1 was the first time that Nike Air tech was made visible through a window into the heel?

- the tech inside the heel was first invented around 10 years before anyone had the idea to put it on display?

- the shoe was based on an ‘inside-out’ designed building in Paris?

Nike Air Max 1 at KICKZ

nike AIR MAX 1 (GS) black/white
nike
AIR MAX 1 (GS)
£ 80.95
nike AIR MAX 1 (GS) SAIL/VINTAGE CORAL-MARS STONE
nike
AIR MAX 1 (GS)
£ 80.95
nike AIR MAX 1 (GS) WHITE/BLACK-WOLF GREY-GUNSMOKE
nike
AIR MAX 1 (GS)
£ 80.95
nike AIR MAX 1 (GS) WHITE/METALLIC GOLD-GUNSMOKE
nike
AIR MAX 1 (GS)
£ 80.95
nike AIR MAX 1 (GS) WHITE/ROYAL TINT-WHITE
nike
AIR MAX 1 (GS)
£ 80.95
nike AIR MAX 1 (GS) WHITE/TOUR YELLOW-BLUE RECALL
nike
AIR MAX 1 (GS)
£ 80.95
nike AIR MAX 1 (TD) SAIL/VINTAGE CORAL-MARS STONE
nike
AIR MAX 1 (TD)
£ 48.95
nike AIR MAX 1 (TD) Black/White
nike
AIR MAX 1 (TD)
£ 48.95
nike AIR MAX 1 (TD) WHITE/BLACK-WOLF GREY-GUNSMOKE
nike
AIR MAX 1 (TD)
£ 48.95
nike AIR MAX 1 (TD) WHITE/METALLIC GOLD-GUNSMOKE
nike
AIR MAX 1 (TD)
£ 48.95
nike AIR MAX 90 MESH (GS) SAIL/IGLOO
nike
AIR MAX 90 MESH (GS)
£ 85.95 £ 76.99
nike AIR MAX 1 ULTRA SE ACTION RED/BLACK-ACTN RED-WHT
nike
AIR MAX 1 ULTRA SE
£ 121.95 £ 73.95
nike W AIR MAX 1 ULTRA FLYKNIT PHOTO BLUE/DEEP ROYAL BLUE
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 130.95 £ 78.95
nike W AIR MAX 1 ULTRA FLYKNIT BRGHT CRMSN/WHITE-UNVRSTY RD-B
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 130.95 £ 78.95
nike W AIR MAX 1 ULTRA FLYKNIT DRK OBSDN/WHITE-RCR BL-PHT BL
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 130.95 £ 78.95
nike W AIR MAX 1 ULTRA FLYKNIT OLIVE FLAK/BLACK-GAME ROYAL
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 142.95 £ 85.95
nike W AIR MAX 1 ULTRA FLYKNIT VLTG GREEN/WHITE-LCD GRN-R TL
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 130.95 £ 78.95
nike W AIR MAX 1 ULTRA FLYKNIT VOLT/WHITE-ELECTRIC GREEN
nike
W AIR MAX 1 ULTRA FLYKNIT
£ 142.95 £ 85.95
nike AIR MAX 1 ULTRA FLYKNIT BRIGHT CRIMSON/WHT-UNVRSTY RD
nike
AIR MAX 1 ULTRA FLYKNIT
£ 130.95 £ 78.95
nike W AIR MAX 1 ULTRA PRM JCRD MTLC HEMATITE/BLACK-DARK GREY
nike
W AIR MAX 1 ULTRA PRM JCRD
£ 117.95 £ 70.95
nike W AIR MAX 1 ULTRA PRM JCRD MTLC MAHOGANY/NIGHT MAROON-DARK CAYENNE
nike
W AIR MAX 1 ULTRA PRM JCRD
£ 117.95 £ 70.95
nike WMNS AIR MAX 1 ULTRA SE BLACK/BLACK-MTLC HEMATITE-SUMMIT WHITE
nike
WMNS AIR MAX 1 ULTRA SE
£ 117.95 £ 70.95
nike WMNS AIR MAX 1 PRM BLACK/BLACK-ANTHRACITE
nike
WMNS AIR MAX 1 PRM
£ 113.95 £ 81.99
nike WMNS AIR MAX 1 PRM BLUR/BLUR-LT OREWOOD BRN-SUMMIT WHITE
nike
WMNS AIR MAX 1 PRM
£ 113.95 £ 81.99
nike WMNS AIR MAX 1 PRM ANTHRACITE/ANTHRACITE-BLACK-SUMMIT WHITE
nike
WMNS AIR MAX 1 PRM
£ 113.95 £ 91.99
nike WMNS AIR MAX 1 PRM BARELY GREY/BARELY GREY-LIGHT PUMICE
nike
WMNS AIR MAX 1 PRM
£ 113.95
nike WMNS AIR MAX 1 PRM NEUTRAL OLIVE/NEUTRAL OLIVE-MEDIUM OLIVE
nike
WMNS AIR MAX 1 PRM
£ 113.95
nike WMNS AIR MAX 1 PRM CRIMSON BLISS/CRIMSON BLISS
nike
WMNS AIR MAX 1 PRM
£ 113.95
nike WMNS AIR MAX 1 PRM PARTICLE BEIGE/PARTICLE BEIGE
nike
WMNS AIR MAX 1 PRM
£ 113.95
nike WMNS AIR MAX 1 PRM PARTICLE BEIGE/PARTICLE BEIGE
nike
WMNS AIR MAX 1 PRM
£ 113.95
nike WMNS AIR MAX 1 PRM VAST GREY/VAST GREY-ATMOSPHERE GREY
nike
WMNS AIR MAX 1 PRM
£ 113.95 £ 85.99
nike WMNS AIR MAX 1 PRM SAIL/SAIL-FOSSIL-GUM LIGHT BROWN
nike
WMNS AIR MAX 1 PRM
£ 113.95
nike WMNS AIR MAX 95 PRM IGLOO/IGLOO-SUMMIT WHITE-CLAY GREEN
nike
WMNS AIR MAX 95 PRM
£ 137.95
nike W AIR MAX 1 ULTRA 2.0 FK MTLC BLACK/BLACK-MTLC GOLD STAR-FLAT OPAL
nike
W AIR MAX 1 ULTRA 2.0 FK MTLC
£ 130.95 £ 84.95
nike AIR MAX 1 PREMIUM SC NEUTRAL OLIVE/METALLIC GOLD-DESERT SAND
nike
AIR MAX 1 PREMIUM SC
£ 113.95 £ 79.99
nike AIR MAX 1 PREMIUM SC PARTICLE ROSE/METALLIC GOLD-DESERT SAND
nike
AIR MAX 1 PREMIUM SC
£ 113.95 £ 79.99
nike AIR MAX 97 UL 17 (GS) BLACK/PURE PLATINUM-ANTHRACITE-WHITE
nike
AIR MAX 97 UL 17 (GS)
£ 113.95
nike AIR MAX 97 UL 17 (GS) LIGHT CARBON/WHITE-BARELY ROSE-NAVY
nike
AIR MAX 97 UL 17 (GS)
£ 113.95 £ 97.99
nike AIR MAX 97 UL 17 (GS) OCEAN BLISS/WHITE-PURE PLATINUM
nike
AIR MAX 97 UL 17 (GS)
£ 113.95
nike AIR MAX INFURIATE (GS) BLACK/BLACK-WHITE-DARK GREY
nike
AIR MAX INFURIATE (GS)
£ 52.95 £ 37.99
nike AIR MAX INFURIATE (GS) BLACK/RAGE GREEN
nike
AIR MAX INFURIATE (GS)
£ 52.95 £ 37.99
nike W NIKE AIR MAX 1 PREMIUM SC DIFFUSED BLUE/DIFFUSED BLUE-NAVY
nike
W NIKE AIR MAX 1 PREMIUM SC
£ 113.95 £ 96.99
nike W NIKE AIR MAX 1 PREMIUM SC BORDEAUX/BLUR-BIO BEIGE-LT OREWOOD BRN
nike
W NIKE AIR MAX 1 PREMIUM SC
£ 113.95 £ 81.99
nike W NIKE AIR MAX 1 PREMIUM SC GYM RED/GYM RED-SPEED RED
nike
W NIKE AIR MAX 1 PREMIUM SC
£ 113.95 £ 91.99
nike W NIKE AIR MAX 1 PREMIUM SC MINERAL YELLOW/MINERAL YELLOW
nike
W NIKE AIR MAX 1 PREMIUM SC
£ 113.95
nike W NIKE AIR MAX 1 PREMIUM SC WOLF GREY/MTLC PEWTER-DEEP PEWTER-WHITE
nike
W NIKE AIR MAX 1 PREMIUM SC
£ 113.95 £ 79.99
nike W AIR MAX 180 WHITE/ULTRAMARINE-SOLAR RED-BLACK
nike
W AIR MAX 180
£ 113.95
nike W AIR MAX 270 FLYKNIT IGLOO/WHITE-IGLOO-CLEAR EMERALD
nike
W AIR MAX 270 FLYKNIT
£ 137.95
nike W AIR MAX 97 UL '17 SI PARTICLE ROSE/NEUTRAL INDIGO
nike
W AIR MAX 97 UL '17 SI
£ 154.95
nike WMNS AIR MAX 1 SE RUST PINK/RUST PINK-WHITE
nike
WMNS AIR MAX 1 SE
£ 113.95
nike WMNS AIR MAX 1 SI BARELY GREEN/BARELY GREEN-BLACK
nike
WMNS AIR MAX 1 SI
£ 113.95
nike WMNS AIR MAX 1 SI PARTICLE ROSE/PARTICLE ROSE
nike
WMNS AIR MAX 1 SI
£ 113.95
nike WMNS AIR MAX 1 SI WHITE/WHITE-VAST GREY
nike
WMNS AIR MAX 1 SI
£ 113.95
nike WMNS AIR MAX 1 SAIL/BLACK-FOSSIL
nike
WMNS AIR MAX 1
£ 109.95 £ 93.99
nike WMNS AIR MAX 1 Black/White
nike
WMNS AIR MAX 1
£ 109.95
nike WMNS AIR MAX 1 VAST GREY/PARTICLE ROSE-GUNSMOKE-BLACK
nike
WMNS AIR MAX 1
£ 109.95 £ 98.99
nike WMNS AIR MAX 1 CLAY GREEN/WHITE
nike
WMNS AIR MAX 1
£ 109.95
nike WMNS AIR MAX 1 WHITE/DARK STUCCO-LIGHT PUMICE-BLACK
nike
WMNS AIR MAX 1
£ 109.95 £ 92.99
nike WMNS AIR MAX 1 WHITE/OBSIDIAN-PURE PLATINUM-BLACK
nike
WMNS AIR MAX 1
£ 109.95 £ 97.99
nike WMNS AIR MAX 1 VAST GREY/HABANERO RED
nike
WMNS AIR MAX 1
£ 109.95
nike WMNS AIR MAX 1 White/Black
nike
WMNS AIR MAX 1
£ 109.95
nike WMNS AIR MAX 1 WHITE/WHITE-PURE PLATINUM
nike
WMNS AIR MAX 1
£ 109.95
nike AIR MAX 180 WHITE/BRIGHT CERAMIC-DARK CONCORD
nike
AIR MAX 180
£ 113.95 £ 102.99
nike AIR MAX 180 WHITE/ULTRAMARINE-SOLAR RED
nike
AIR MAX 180
£ 113.95
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