ASICS

The History of Asics and Innovative New Developments in Running Shoes

The story of Asics begins in 1949 when Kihachiro Onitsuka founded the brand Onitsuka Tiger. His goal was to inspire young people through sport. The brand quickly gained recognition for its high-quality sports shoes and became the preferred choice for many top Japanese athletes. In 1977, it was renamed Asics, an acronym for the Latin phrase "anima sana in corpore sano," which means "a healthy mind in a healthy body." This motto continues to shape Asics' philosophy to this day.

Comfort and Technology in Running and Leisure Shoes

On the running track, Asics shoes impress with exceptional comfort, optimal fit, and outstanding cushioning that is based on decades of research. These shoes provide the necessary support for long distances and help you improve your performance. In addition to running shoes, Asics also offers casual footwear equipped with modern materials to support the foot while presenting an appealing design. This way, you can showcase your personal style perfectly.

Trivia Time

Asics is not only a leader in running but also excels in many other sports. The company has made a name for itself by integrating innovative technologies and high-quality materials into all its products. An interesting fun fact is that Asics shoes have been worn in various film projects, contributing to the brand's popularity and highlighting its versatility and influence.

Discover the Variety at KICKZ

Asics also offers a range of casual sandals and shoes that impress with breathable materials and a comfortable fit. These shoes provide maximum freedom of movement and comfort in everyday life. Explore the variety of Asics products at KICKZ and find the perfect equipment for your athletic activities and leisure style.