NEW BALANCE

The Unique World of New Balance

New Balance began its journey in 1906 when William J. Riley founded the company as a manufacturer of orthopedic insoles. Inspired by the stability of a chicken's foot, he developed insoles that offered maximum comfort and balance. It wasn’t until the 1960s that New Balance took the leap into the sneaker world, launching the "Trackster," the first running shoe available in multiple widths. Today, New Balance is a globally leading brand known for its sneakers, apparel, and accessories that combine both performance and style.

Technology and Innovation

New Balance consistently emphasizes technological innovation and high-quality materials. With every new development, the brand strives to enhance the performance and comfort of its products. This is particularly evident in their running shoes and sneakers, which impress not only in functionality but also in fashion. Technologies such as "Fresh Foam" cushioning and "ABZORB" midfoot support exemplify the quality, durability, and modern style of New Balance, appreciated in both sport and everyday life.

New Balance - Trivia Time

Did you know that New Balance is one of the few major sports brands that manufactures a significant portion of its products in the USA? Many of their running shoes are produced in New Balance facilities in Boston, giving the brand a unique mark of quality. Additionally, over the years, New Balance has collaborated with various artists and designers, such as Jaden Smith and Aimé Leon Dore, to produce limited editions that reflect both innovation and cultural influence.

New Balance at KICKZ

In the KICKZ Online Shop, you’ll find a wide selection of New Balance products. Whether you’re searching for classic running shoes or trendy sneakers, KICKZ offers you the best pieces from this iconic brand. Discover the perfect mix of comfort, function, and style, and find your new favorite pair from New Balance at KICKZ!