NEW ERA

New Era - A Symbol of Sports and Lifestyle

New Era is an American headwear manufacturer founded in 1920 by Ehrhardt Koch in Buffalo, New York. Initially, the company started by producing fashionable newsboy caps. However, the turning point came in the 1930s when New Era began making baseball caps. In 1954, New Era developed the 59FIFTY model, a fitted cap without an adjustable closure, which became the brand’s signature item. These caps are now globally recognized and are frequently worn by athletes, celebrities, and within streetwear culture.

New Era in Media and Streetwear Culture

New Era’s connection with streetwear began when the brand was embraced by hip-hop artists and celebrities in the 1990s. Their caps quickly became a symbol of urban style and identity. In music, especially hip-hop, New Era caps are often a visible accessory. Many artists wear them in music videos, on album covers, and during performances, giving a significant boost to their popularity and cultural significance. Overall, New Era’s close connection to streetwear and pop culture has helped the brand appeal far beyond its original sports audience, turning it into a symbol of lifestyle and self-expression.

Official Licensee for Giants

New Era is globally recognized as a leading producer of caps and headwear and has made a name for itself by serving as the official licensee for several major sports leagues and other organizations. In addition to Major League Baseball (MLB), the National Football League (NFL), the National Basketball Association (NBA), and the National Hockey League (NHL), New Era also has licensing agreements with various entertainment and lifestyle brands, such as Disney, Marvel, and many others. These partnerships allow the brand to offer a wide variety of designs that cater to diverse tastes and interests, from sports to pop culture.

New Era - Trivia Time

Have you ever wondered why people often leave the New Era stickers on or under the brim of their caps? First and foremost, the sticker represents authenticity. New Era caps, particularly the 59FIFTY models, are world-renowned accessories. The stickers on the brim symbolize the product’s authenticity and high-quality standard. Many people intentionally leave the stickers on their caps to show that they’re wearing an original product.

New Era at KICKZ

The New Era product range is impressively diverse. In addition to their iconic caps, you’ll find beanies, bucket hats, trucker caps, and much more. With such a large selection, it’s nearly impossible not to find the perfect New Era product for you. Thanks to a variety of styles and color options, you can always complete your outfit flawlessly. Beyond classic headwear, New Era has also expanded into apparel for men, women, and children. New Era t-shirts, shorts, and crewnecks complete your look and are available in numerous styles at KICKZ.