UNDER ARMOUR

Under Armour: From Start-Up to Sports Empire

Under Armour was founded in 1996 in Washington D.C. by Kevin Plank, a former football player at the University of Maryland. The idea for the company came from Plank's personal experience with traditional cotton T-shirts that became soaked and heavy with sweat during practice. He developed a lightweight, moisture-wicking shirt made from synthetic materials, which revolutionized sports apparel. Plank started selling these shirts out of his grandmother’s garage, and they quickly gained popularity among athletes who appreciated the performance benefits. The breakthrough came when Plank secured deals with college football teams and later with professional athletes. Today, Under Armour is a global leader in sportswear, footwear, and accessories, known for its technological innovations and focus on enhancing athletic performance.

Under Armour ColdGear

Under Armour made its name by developing specialized sportswear tailored for different climatic conditions, particularly through its Hot and Cold Gear technologies. The ColdGear technology is designed to help athletes stay warm in cold conditions without being weighed down by bulky layers. It uses a dual-layer fabric that traps body heat while wicking away moisture to keep the wearer warm and dry.

Under Armour HeatGear

HeatGear technology was developed for warm weather conditions. It uses lightweight, breathable materials that quickly wick sweat away from the body to provide a cool and dry wearing experience. These two technologies have enabled Under Armour to create sportswear that supports athletic performance and equips athletes for a wide range of weather conditions.

Under Armour - Trivia Time

An interesting fact about Under Armour is that the brand’s very first product, a moisture-wicking T-shirt, was originally made from synthetic fabrics intended for women’s underwear. Kevin Plank, the founder, discovered that these materials were ideal for keeping athletes cool and dry by efficiently moving sweat away from the body.

Head to Toe - Under Armour at KICKZ

Whether on the basketball court, in the gym, or during leisure time, Under Armour's collections are known for their quality, creativity, and performance. At KICKZ, you'll find a wide range of Under Armour products for men, women, and children. From revolutionary sports shoes, comfortable hoodies, and athletic T-shirts to shorts, leggings, stylish caps, accessories, and bags—everything you need for your athletic outfit is available at KICKZ.